easyJet allocated seating starts today
Published: 27 November 2012
easyJet, Northern Ireland’s largest airline, today introduces allocated seating on all its flights from Belfast International Airport.
The seating initiative means that all passengers will be allocated a seat for free across the entire easyJet network.
The introduction of allocated seating follows successful testing since April when more than 800,000 passengers flew on 6,000 trial flights. Research showed that boarding could be a source of stress for some customers and put some people off flying with easyJet altogether.
More than 70% of passengers who took part in the trials thought allocated seating was better than the non-allocated system, due to the improved boarding experience, while over 60% said they were more likely to use easyJet in the future as a result.
The key tests of the trials were to improve passenger satisfaction without impacting easyJet’s ability to deliver industry-leading punctuality or adding cost – and both aims were achieved.
Ali Gayward, easyJet commercial manager for Northern Ireland, said: “Allocated seating is an example of easyJet trying to do all it can to make travel easy and affordable for our passengers.
“Just as important, we have shown that we can do so while delivering strong on-time performance – the most important driver of passenger satisfaction.
“The new chargeable seating option has removed a definite barrier for business travellers and, overall, there has been an enthusiastic welcome for the new system from the business community.
“Trials of allocated seating also proved very popular with families and elderly people.”
Under the new system, passengers will also be able to pre-book seats, such as with extra leg-room, for a fee, but the majority will get free allocated seats at check-in. For those who wish to pre-book, there are three bands of pricing, depending on the seat selected:
- £12 for extra leg-room (front row and exit rows)
- £8 for up-front seats (row 2-5 on A319 or 2-6 on A320)
- £3 for any other seat
Passengers who decide not pay to select a seat will be given their seat number when they check in, either online or at the airport. Passengers travelling on the same booking will be seated together wherever possible by easyJet’s reservation system.
Ali Gayward added: “Allocated seating gives all our passengers the choice of selecting a seat if they want to. On trial flights the majority of passengers were simply allocated seats when they checked in.
“Some passengers chose particular seats, with bestselling seats usually those near the front, for those who wish to get off the aircraft quickly at their destinations, and exit row seats with their extra legroom.
“We are confident that allocated seating will make our current passengers happier when flying with easyJet and will attract new passengers to fly with us in future.”
easyJet plus! annual cardholders and Flexi Fare customers will be able to select a seat free of charge as well as continuing to enjoy the benefits of Speedy Boarding’s dedicated check-in desk and Speedy Boarding - allowing them to board the aircraft first.
Passengers purchasing Upfront or Extra Legroom seats will be given access to the Speedy Boarding dedicated check-in desk and will be first to board.