Fast forward with easyJet into London!
Published: 13 January 2012
easyJet, Northern Ireland’s largest airline, has launched a major advertising campaign as part of its strategy to capture a greater share of the business travel market here.
“Heathslow” is a high-impact campaign to highlight that Heathrow Airport does not offer the fastest connection into London’s key business districts.
The campaign also follows uncertainty over the future of the BMI route to Heathrow, following news of the proposed takeover of BMI by British Airways parent, the International Airlines Group.
easyJet operates services from Belfast International Airport to London Gatwick, Luton and Stansted – more flights to the capital than any other airline.
And there will be another easyJet gateway to the City of London’s financial markets when the airline launches a fourth London route, to Southend, on 2 April.
Ali Gayward, easyJet commercial manager, said: “We want to reassure people that Heathrow is far from the only option when travelling to London. Our services to Gatwick, Stansted and Luton offer faster access to the city’s major business centres.
“For example, the London Gatwick rail transfer into Victoria Station takes 30 minutes, compared with the Heathrow Terminal Five time of 47 minutes.
“Also, it only takes 26 minutes to get from Luton Airport into St Pancras International.
“easyJet has London fully covered for our business passengers, offering increased frequency and daily return flights.
“We aim to grow our share of the business travel market in Northern Ireland and we will meet this objective through developing flexible business products that make air travel easy and affordable for our customers.”
When easyJet launches its London Southend service on 2 April, there will be 2 flights daily from Monday – Friday; one flight on Saturday; and 2 flights on Sunday.
The first phase of a multi-million pound terminal at London Southend Airport is due to open next month. A new train station is already open just a minute’s walk from the terminal and there are superb rail links into London.
Central London (Liverpool Street) is just over 50 minutes away, and the journey time to Stratford is only 40 minutes.